You should look for a high-quality skin care product that is designed for your specific skin type, whether it's dry, oily, combination, or sensitive. If you want your skin to look and feel healthy, supple, and moisturized, be sure to apply body lotion daily. When it comes to your skin, the optimum time to apply your product is shortly after you get out of the shower. The reason for this is that keeping your skin at a comfortable temperature and not fully dry is ideal. In doing so, you prepare your skin for optimum absorption. Generally speaking, some regions of the body are going to be drier than others. Particularly common examples include the extremities and the neck. Your skin may itch more than usual in certain places, and you may need to reapply body lotion several times during the day, not just after you get out of the shower. Dryer regions of your skin can be helped by massaging in some heat before you apply extra body lotion.